Echinacea-White Swan is an easy to grow perennial plant and prefers to grow in full sun area. It grows up to 90cm (3 feet) height and blooms long lasting white flowers from early summer to fall season. White Swan is pretty durable against heat and dry condition and you can grow this plant in most of any soil condition include clay. The showy white flowers of Echinacea “White Swan” attract butterflies and the seeds of this plant attract small singing birds well. Echinacea-White Swan is a white flower version of Purple Coneflower. Echinacea is also one of well known useful herbal plant.